Once upon a time...
Windsurfing on the shores of the North Sea, 7 ° C in winter and 19 in summer, deeply anchor the desired lifestyle.
In any season, with all the right equipment, she bases the premises of this future company that will be UVEA.
The equipment is essential. Without half a measure, the quality premium for the well being and for the performances.
But we are in 1980 ... the dream, a material Gaastra or Neilpryde.
Manly Australie 1992.
Originally, a year of sunshine and surfing and some Australian courses. In the end, split lip, 6 stitches, uprooted tooth and repeated sunburn. Small jobs and big boos but full images of the head. A way of life that is in the depths of one's being and a harmony or even osmosis between the element and oneself.
After one year, only certainty, the immediate recognition of tourists passages. On the beaches, they are without any sunscreen, while all the natives are protected from a garment, a pair of glasses and a cap. The return to France is perplexing.
Arrive 2001. Birth of the first end of cabbage, or more exactly of the first rose; and this inexorable urge to provide him the best regarding sunscreen. Flashback on the past years and synthesis of current products: a single finding, there is no really effective product for toddlers.
Whether you are an amateur or a professional, any type of clothing or equipment will be at your disposal; with much marketing support, of course, but offering real intrinsic characteristics for performance in terms of comfort and well-being. But nothing, absolutely nothing, exists for babies.
We must "jump into the water" and create a specific product that can combine these qualities and a clean design for childcare. Birth of UVEA
Nothing is simple. First of all the cut that must offer real comfort. But why and for whom? Too expensive, and without apparent need, but yet is aimed at a clientele that requires special attention. Then, the material and the confection which, still for cost reasons, are realized in Asia, but too often at the expense of the quality, with in the end the same product only the label changes. No ; the material will have to serve the child and unquestionably bring more products. The European choice is needed.
Finally the design, a little too bland for what exists on the market, and which exceeds the holy rule of pink for girls and blue for the boy. Uniformity and a too banal that destroys the spirit of freedom of Beach Wear. Remembrance of a speech by a CEO of a high-end brand who was offended to see a different design for the layette and the feeling of making disappear the memories of our childhood.
Do I want to give my kids the same products as everyone with the same codes? No ! I will offer them a thoughtful and thoughtful products without saving and minimalism.
I especially want to thank my three monsters, Candyce, Matisse and Nyls ...
Who through their comments, their feedback, have made it possible to develop the product since 2007,
at the level of good going as design.
I like You ....